Brochure design can make or break your business
Posted by wangxueru on Friday, August 26, 2011
Brochure design can make or break your business, especially if you rely
on brochure distribution to land sales leads and direct response. An
online search will yield hundreds of brochure design tips and plenty of
prescribed rules to follow.
But rules are made to be broken, and as you'll see below breaking brochure design rules is one of the best ways to stand out from the competition, capture attention and land sales. 1. Brochures should be Designed with Three Panels Professional graphic designers know that there's no law constraining brochures to three separate panels (or six panels, including front and back). But many amateur designers consistently frame each brochure side into three parts. The problem with this is that it creates a tendency to pack too much information into too small of a space. White space is a designer's friend, so a wide open brochure design that stretches over two or three panels (no matter how it is folded) can help you stand out. Moreover, nothing states brochures have to be tri-folds at all.
You can go with a half-fold brochure, z-fold brochure, double-parallel fold brochure, right-angle fold brochure ,or turn your brochure into a bound booklet with flippable pages. The more unique your brochure layout, the more unique your company appears in the eyes of potential customers. 2. Brochures are Printed on 8.5-inch by 11-inch Paper Maybe if you're printing brochures off on your desktop printer, but the truth is your brochure design can go all the way up to 11 -inches by 25.5 -inches. Like they say in Texas, bigger is better when it comes to brochures. The reason is simple: Big things get big attention. This doesn't necessarily mean that you have to print the largest brochure available, but it does mean that it is worth considering whether an 11-inch by 17-inch brochure design will get noticed better than its smaller counterparts when it comes to brochure stands and mailboxes. By and large, the bigger brochure will be automatically granted the most attention by buyers. 3. Brochures should be bright and colorful Some brochures should be bright and colorful, but in some situations color can detract from your message.
Consider a prestigious nightclub that is trying to exude a brand image of sophisticated elegance. One way to showcase this brand would be to create a black-and-white brochure printing design with perhaps a single blue or red accent, Frank Miller style. While it is true that bright colors are eye-catching, it's also true that colors have vast influence over brand image. Even if you set out to do a full-color brochure design, always ask yourself if you're using too much color or too many distinct variations of color. In many cases a brochure design will look great with just two colors in varying shades of each. Sometimes, just one color will do, especially when accompanied by full-color images.
Brochures are needed to effectively introduce your products. Know some techniques on how to create those to improve your product sales.
But rules are made to be broken, and as you'll see below breaking brochure design rules is one of the best ways to stand out from the competition, capture attention and land sales. 1. Brochures should be Designed with Three Panels Professional graphic designers know that there's no law constraining brochures to three separate panels (or six panels, including front and back). But many amateur designers consistently frame each brochure side into three parts. The problem with this is that it creates a tendency to pack too much information into too small of a space. White space is a designer's friend, so a wide open brochure design that stretches over two or three panels (no matter how it is folded) can help you stand out. Moreover, nothing states brochures have to be tri-folds at all.
You can go with a half-fold brochure, z-fold brochure, double-parallel fold brochure, right-angle fold brochure ,or turn your brochure into a bound booklet with flippable pages. The more unique your brochure layout, the more unique your company appears in the eyes of potential customers. 2. Brochures are Printed on 8.5-inch by 11-inch Paper Maybe if you're printing brochures off on your desktop printer, but the truth is your brochure design can go all the way up to 11 -inches by 25.5 -inches. Like they say in Texas, bigger is better when it comes to brochures. The reason is simple: Big things get big attention. This doesn't necessarily mean that you have to print the largest brochure available, but it does mean that it is worth considering whether an 11-inch by 17-inch brochure design will get noticed better than its smaller counterparts when it comes to brochure stands and mailboxes. By and large, the bigger brochure will be automatically granted the most attention by buyers. 3. Brochures should be bright and colorful Some brochures should be bright and colorful, but in some situations color can detract from your message.
Consider a prestigious nightclub that is trying to exude a brand image of sophisticated elegance. One way to showcase this brand would be to create a black-and-white brochure printing design with perhaps a single blue or red accent, Frank Miller style. While it is true that bright colors are eye-catching, it's also true that colors have vast influence over brand image. Even if you set out to do a full-color brochure design, always ask yourself if you're using too much color or too many distinct variations of color. In many cases a brochure design will look great with just two colors in varying shades of each. Sometimes, just one color will do, especially when accompanied by full-color images.
Brochures are needed to effectively introduce your products. Know some techniques on how to create those to improve your product sales.