Recently, a third party consultant iResearch released 2011-2012 China Internet payment user behavior study. The report shows that in 2011 nearly half of Internet users use the quick payment gateway, the site supports users continue to use the shortcut to pay the most important factor.
 
Report data show that 43.9 percent of Internet payment users to the site supports quick payment will continue to use, while only 22.1% of users choose to use online banking online banking.


IResearch analysts Xia Lulu said, traditional domestic online banking to pay compared to pay there is a clear and convenient, safe dual advantage. Consumers do not jump online shopping payment page, simply enter the payment password and SMS dynamic password can complete the payment. Coupled with the "quick pay" up to 90% payment success rate gives the user a very good payment experience, it is widely welcomed by Internet users.


The latest data released by the Alipay Alipay payment users have been far more than 75 million quick to pay the proportion of number of transactions accounted for Alipay transaction as a whole has more than half.


With the quick pay advantage is gradually emerging in the market, electricity suppliers have speed access quick pace of payment. Alipay quick payment have been completed covering 90% of the mainstream power business.


The Ereli report also showed that 31% of users said that promotions will continue to use the quick payment. Since the beginning of this year, Paypal is also actively launch shortcut to pay value-added services, has over 30 B2C mall in cooperation with the domestic credit card installments "and" fast payment discount "the two services.


Dean of Economics, Fudan University, Institute of World Economics Professor Tang Zhuchang quick payment as a more promising of the new, fast and secure online payment solution, social and economic life in China to play a great role. Ereli also said that China's Internet payment are gradually entering the era of "fast".