eBay (microblogging) 's online payments unit PayPal will join hands with cable companies Comcast and set-top box manufacturer TiVo, which allows TV viewers online payment solution use remote control TV donation or purchase of goods.

PayPal vice president Scott Dunlap Scott, Dunlap, said in an interview, from as early as this fall, PayPal, viewers will be able to click on the TV commercials to buy the advertised product, contributions to the political campaign and not-for-profit organizations, and requirements of advertisers will be information sent to their mobile phones. In addition, consumers will also be able to electronically collect coupons on the PayPal website to purchase goods in the home improvement supplies chain store Home Depot and other businesses.

PayPal is planning to provide payment services to increase revenue, and these latest measures are designed to achieve this goal in more equipment. Dunlap said the company has to provide payment services for 20% of the global e-commerce sales activities, and purchase activities for third through mobile phones and tablet PCs to provide this service. He said that TV commercials may be the same with the mobile service opportunities.

Dunlap said: "We believe that the TV is large (the next will be surfaced payment service platform)." According to the first-quarter earnings released by eBay, is expected to PayPal this year will be able to handle the total value of $ 7,000,000,000 mobile payment services.

According to data released by U.S. Internet research firm Nielsen, U.S. consumers watch TV, the average length of a week for more than 34 hours. PayPal said in a survey report for the cable service users, about 49% of users willing to accept the idea of ​​purchasing activity through television.

Dunlap said, PayPal has nearly 110 million active registered accounts will earn income by way of a transaction fee. He said that Comcast and TiVo, PayPal partners for advertising and purchasing technology to charge higher fees, or increase transaction fees. The service will be available in a family with TiVo, the Premiere digital video recorders.

PayPal content and media sales, senior vice president Tara Maitra said: "TiVo's interactive advertising has been to give advertisers a way with the audience to communicate with PayPal's co-operation can provide a simple way from the advertising and content go directly to purchase products on television, and enhance the effectiveness of the advertising to a new level. "

Comcast executive vice president and chief technology officer Tony Werner (Tony Werner) said in a posting today, the company has agreed to cooperate with PayPal in this area based on the TV commercials. He said: "We are at the early stages of the consultation."

In the past few years, PayPal has been gradually enter the television business areas. In 2010, PayPal and Canoe Ventures, the company created by the cable companies, main business is to create interactive TV products and services. PayPal eBay applications, the iPad version last year joined a "Watch With EBay," (watch off eBay) tag allows Tablet PC users to buy the products seen in television commercials advertising the show. Users simply click on the tab, and then enter their zip code, cable provider, and watch the channel can be.

Dunlap said: "consumers expect from mobile online payment gateway phones and tablet PCs are directly related to the television together many fragments are bonded together, so that the TV business to become possible."