Russian electronic payment services market is full of challenge
According to the newspaper, the U.S. payment company PayPal will be opened in Russia before the end of this year, Russia became the fastest-growing online payment markets in the world, and matures.
It is understood that PayPal will invest in credit card processing gateway Russia about $ 25 million, the new
office is scheduled to open this fall or winter.
PayPal parent company is an online auction and shopping website eBay. In charge
of Russia's large-scale recruitment agencies Pruffi said, eBay, and five other
large Internet companies, Russia looking for talent to join.
PayPal and eBay service is compatible with each other to maximize the competitive
advantage as an international network of companies, the customer object is the
increase of Russian Internet users.
The eBay site is well-known in Russia, but not particularly welcomed by
consumers, mainly due to the delivery and payment, coupled with the credit card
and debit card confirmation process is complicated, and often discourage
Russian consumers.
In addition, the Bank of Russia does not necessarily support outside the formal
banking system, credit and settlement systems. Furthermore, the virtual payment
more than 10 years ago has become part of the Bank of Russia settlement system,
PayPal, belated step.
In 2006, PayPal has yet to enter the Russian market. Later, PayPal allow
Russian consumers to transfer to the electronic account from debit cards and
credit cards. So far, Russian consumers have not yet from the virtual account
transfer to personal and corporate debit card and credit card for payment
purposes. Some Russian banks to accept credit cards accepted in local use of
the above services.
Russian version of eBay, put into service in 2010 ebayrussia.ru for the site,
but Russia still can not use its own issued debit card and credit card
transactions on its Web site.
Russia came into effect this summer, the Personal Data Ordinance "On Personal
Data 'prescribed foreign payment systems must be registered non-bank credit
companies or the acquisition of Bank of Russia, before doing business in
Russia, or continue to operate.
Russia is the world's fastest growing payments market, with the greatest
potential. Therefore, PayPal plans to enter the Russian market, be regarded as
an important business strategy. Russia in 2010, the electronic payment market
turnover of $ 2,000,000,000, a doubling compared to 2009. More than one billion
U.S. dollars through the virtual account processing.
Explore business opportunities
On the other hand, Russia's largest bank, Sberbank, has recently announced
electronic payment service provider Mail.ru, Group (commonly referred to as
Dengi@Mail.ru) partnership.
Visa and MasterCard (Master Card) holders have Dengi@Mail.ru account processing
accounts free of charge in the ATM center of Sberbank of Russia across the
country.
Mail.ru Group will be the form of securities early November to the global
depositary receipts listed on the London Stock Exchange, the per share price of
$ 27.7.
Russian electronic payment market has made considerable progress, the
international industry to be easier to open up the country's e-commerce merchant processing market.
Russia, a number of small online store has set up an office and warehouse in
Hong Kong, and strive to have a share in Russian trade and business services
market.
It has been reported that PayPal is talks with DHL and other multinational
express services company in Russia to provide more convenient courier services,
and payments via PayPal system.