The mobile payment market will reach $ 172 billion in 2012
Posted by wangxueru on Friday, June 1, 2012
Although the NFC into the iPhone or some other device, but did not prevent the booming development of mobile payment. According to Gartner's recently released research data revealed that the mobile payment transaction volume in 2012 will reach $ 171.5 billion, an increase of 60 percent from $ 105.9 billion credit card processing gateway last year; the number of users is increased from 160 million in 2011 to 212.2 million this year , an increase of 32%.
Gartner also expects mobile payment transaction size is expected to exceed $ 617 billion by 2016, while the number of users to use mobile payment services will reach 448 million. Means of transaction, SMS continues to occupy the dominant position of underdeveloped market trading, still occupy an important position in the more mature developed markets to complete the transaction through the mobile Internet portal. Gartner does not think the NFC development reasons for the slow in the mobile phone manufacturers, on the contrary, Gartner believes that this is the problem of the whole industry chain, NFC payment related to changes in user behavior, and needs of stakeholders such as banks, mobile operators, as well as credit card integration between the Internet and other.
The fragmentation of the mobile payment industry will continue from the point of view the service providers or technology providers, each will continue to enhance their strength. For businesses and consumers is not necessarily a good thing, but this may be the ultimate success on the road must pass through a road. With the maturity of mobile payment industry as a whole, the individual needs of the market will continue to be merchant processing enhanced, in particular the special needs of the local market will differ, and may require different solutions and different modes. Therefore, the future is likely to be an environment of symbiotic giants and local small businesses.
At the same time, Gartner believes, the future of mobile payments will be Amazon and eBay, the leading on the network; and online, like Starbucks App mode most likely is the most feasible in the future mode.
Gartner also expects mobile payment transaction size is expected to exceed $ 617 billion by 2016, while the number of users to use mobile payment services will reach 448 million. Means of transaction, SMS continues to occupy the dominant position of underdeveloped market trading, still occupy an important position in the more mature developed markets to complete the transaction through the mobile Internet portal. Gartner does not think the NFC development reasons for the slow in the mobile phone manufacturers, on the contrary, Gartner believes that this is the problem of the whole industry chain, NFC payment related to changes in user behavior, and needs of stakeholders such as banks, mobile operators, as well as credit card integration between the Internet and other.
The fragmentation of the mobile payment industry will continue from the point of view the service providers or technology providers, each will continue to enhance their strength. For businesses and consumers is not necessarily a good thing, but this may be the ultimate success on the road must pass through a road. With the maturity of mobile payment industry as a whole, the individual needs of the market will continue to be merchant processing enhanced, in particular the special needs of the local market will differ, and may require different solutions and different modes. Therefore, the future is likely to be an environment of symbiotic giants and local small businesses.
At the same time, Gartner believes, the future of mobile payments will be Amazon and eBay, the leading on the network; and online, like Starbucks App mode most likely is the most feasible in the future mode.