To seek greater room to grow, the need to further clarify the market position, to do the meticulous precision advantages of business, take the road of the development of differentiated.Third-party online payment gateway enterprises to obtain a business license, just to gain market access, in order to seek greater room to grow, the need to further clarify the market position, to do the meticulous precision advantages of business, take the road of development of differentiation.
   
A year ago, the vast majority of third-party payment companies, Internet payment services mainly been licensed type of business diversification, and corporate and individual users' needs diversification, third-party to pay the type of business gradually by online trend line, value-added services to acquiring, billing, credit, supply chain financing and other financial extension. In addition, with the development of mobile Internet and smart phones, more and more third-party payment companies force the mobile payment market. "Our current business involves the payment of life, credit card payments, fund payments, shopping mall, but the online financial planning services must be the next big trend." ChinaPay Service Co., Ltd. general manager of Sun draw, now increasingly and more merchants have strong financial needs and the the ChinaPay fund sales in January of this year, payment and settlement license is about to launch a new fund sales, to help the majority of businesses to realize the asset and increasing the value of.
   
It is understood that ChinaPay at the same time approved the payment and settlement businesses engaged in the sale of funds and remittance data, Communications pay, YeePay.com three companies. Recently, Paypal, money paid through quick money, the three companies has just approved to fund third-party payment eligibility. The industry believes that the deepening of cooperation with third-party payment of enterprise fund companies and banking channels dominance in fund sales situation will gradually change.
   
The industry believes that the increasingly fierce competition in the market of third-party payment, a mature business model and stable customer resources companies are not satisfied with the existing areas of strength, but also constantly looking to develop new profit growth point, thereby promoting rapid developments.

Multi-capital-intensive approach
Third party to pay a huge market space for development, has also attracted more and more capital into the operation of the main squeeze in the payments industry
   
According to insiders, in May last year, the central bank issued the first payment of a license, third-party payment companies has reached 300. At present, made the central bank issued the license third-party payment companies have 101 and 140 in the stage of publicity, in addition to a large number of companies are preparing for the license to apply for matters.
   
Relevant experts believe that the central bank to pay the issuance of licenses to take the "approved group, issued a number of" get the first payment of the license business is undoubtedly the market first-mover advantage. These advantages include the first to establish a corporate brand, and establish cooperation with relevant enterprises in the field, the rapid business development in order to seize the market. Without a license, is facing new business expand ineffective, loss of customer resources, such as pressure, had to seek acquisitions or restructuring. As in September last year to pay the successful acquisition of third-party payment services company green card payment, after which the central bank's first batch of licenses issued, the first public disclosure of third-party payment industry Bing purchase behavior.
   
According to insiders, the past year, several relatively strong strength enterprise, such as pay treasure, Kara TenPay, CUP electronic payment, quick money, etc., to further consolidate the advantage of business at the same time, expanding the payment service The depth and breadth, initially laid the status of the industry leaders.
   
The third-party payment market broad space for development, it also attracts more and more money into the At the enterprise level, more of the operation of the main squeeze in the payments industry, which includes not only Internet companies such as Sina and Jingdong Mall, also include China Telecom, China Mobile, China Unicom and other communications giants. At the same time, the formal supervision of the central bank, the payment industry to attract a growing number of banking, insurance and financial industry professionals to enter.
  
 "The path of the online payment solution of the development of enterprises increasingly differentiation, with a clear positioning and distinctive feature of the payment companies are increasingly favored by the market." YeePay, senior vice president Yu Chen said that currently paying enterprises are gradually differentiated into four categories: First, B2C business mainly covers the entire industry; prepaid business is mainly in the C-terminal; for remote mobile payment enterprise; four is the solution of the flow of funds to provide enterprise-oriented industries and traditional industries transformation , "Relatively speaking, the development of the latter two will be even greater."