UnionPay signed a strategic cooperation agreement with Shell (China) Co., Ltd.
In June 11, China UnionPay signed a strategic cooperation agreement with
Shell (China) Co., Ltd. in Beijing, announced in the payment acceptance,
customer loyalty payment gateway program, card issuers and international business areas such as
all-round cooperation and promote mutual development of the financial and
energy sectors. China UnionPay, chairman of Suning, Shell Global Retail CEO
John Bullock attended the signing ceremony.
Shell is a global energy and chemicals group, and leading
position in the international oil and gas industry. As investment in China one
of the largest international energy companies, Shell operate approximately 700
service stations in the country. CUP and Shell will integrate their resources
at home and abroad to promote UnionPay cards to pay, jointly and enhance
customer loyalty. Years, gradually at the Shell gas station pilot safe and
convenient CUP card payment; promotion the CUP convenient payment services and
the Shell gas station convenience stores, including fuel card recharge through
transfer and bill payment.
Meanwhile, both sides will focus on to enhance customer
loyalty, service goals, and for deeper cooperation, including: build a points
system to provide quality, for CUP cardholders and Shell loyalty members,
exclusive of credit options; together to build a customer relationship
management platform through mobile devices, the Internet and other innovative
channels to provide users with promotional products, diversified high-quality
payment services and redeem attractive.
China UnionPay, chairman of Suning, said that with the
extension of the CUP network inside and outside the CUP card products and
services are continuously enriched, CUP card payment solutions as an important
measure of the industry to upgrade services. CUP entered into a strategic
cooperation with Shell, UnionPay cards to make new breakthroughs in the energy
industry applications. Shell is an international leader in strong channels,
customers and other advantages. CUP with Shell to explore the retail channel
payment services innovation, for both sides to bring more customer loyalty, mutual
benefit and create more value. CUP only serve cardholders, as more and more
overseas CUP cardholders to provide services, I believe the cooperation between
the two sides will continue to expand and deepen.
Shell Global Retail CEO John Brock said, as the world's
most competitive and creative energy and petrochemical companies, one of
Shell's corporate vision is to provide customers with a superior user
experience has become the world's best fuel retail enterprises. Shell has long
been committed to work together to create better customer value and business
value and strategic partners. Cooperation with online payment solution China UnionPay, not only the
Shell retail business channels and related services more perfect, more
conducive to enhance the consumer experience and bring more customers for
Shell. Shell each Shisuo Chang with China UnionPay to jointly provide consumers
with more convenient and efficient services, thereby enhancing customer
loyalty. I believe that both sides will be the long-term stability, innovative
and mutually beneficial strategic partner.